Link Building

Developing quality inbound links (called link building) is critical for high search engine rankings, yet most web owners don’t really understand the basic concept. To have a successful and profitable Internet presence, people must be able to find your web site. In order for people to find it, it must be "visible" in the major search engines and directories. Building inbound links through reciprocal link exchanges is a simple and very powerful promotional tool.

Well planned link building strategies can:

• Increase targeted traffic significantly
• Improve your site’s visibility within the search engines
• Provide an added resource to your website
• Significantly reduce advertising expenses

Continually improving your site’s link popularity is essential for any website to do well in search engine rankings. Successful link building requires experience, motivation, a tremendous amount of communication, incredible patience, and hard work. The key to optimum link popularity and high search engine rankings for your web site is to establish solid, permanent links on web pages with content closely related to yours.

The following is a very typical search engine optimisation scenario:

Two similar web sites with highly optimised web content have the same Google Page Rank. Both sites have perfect page titles, body content and perfect image alt tags. Keywords are evenly distributed throughout the various web pages and within the internal links. Yet, one of these websites is ranked within the top 10, while the other is non-existent in the rankings even beyond the first 300 listings in the search results. How is this possible? The top 10 site had solid, high quality, permanent inbound links.

What is necessary to start a successful link building campaign?

• A strong understanding of your site’s current link data, and the ability to formulate a strategy to improve link popularity in the immediate future.
• A well researched and dependable method for finding potential reciprocal links.
• An understanding of the types of sites that would be appropriate for linking.
• The ability to analyse your competitors’ strategies and determine strengths and weaknesses that may have an impact on you site’s search engine rankings.

Link Building Services

CoSource can research and develop a link building strategy for your web site using proven and tested methods for obtaining appropriately related reciprocal links. We can also manage a top-quality link exchange campaign for you through our network of affiliate partners. Our research staff will locate relevant pages on web sites that are indexed by the major search engines and contact each potential link partner individually. Our personal relationships ensure a strong, steady, and permanent link base over time.