Search Engine Marketing (SEM)
Although having an intuitive and cutting edge website is important for your business, merely having it simply isn’t enough. The adage of “build it and they will come” just isn’t true when it comes to internet marketing. CoSource’s specialists can develop a Search Engine Marketing (SEM) strategy that will increase your site’s visibility with the major search engines like Google, Yahoo!, MSN and others. Our specialized SEM services will help to increase traffic to your site, resulting in a significant return on your investment.
Search Engine Optimisation (SEO) Services
Once we’ve increased search engine visibility, CoSource can optimise your site to achieve the highest rankings possible. Search Engine Optimisation (SEO) ensures that whenever shoppers search for products or services similar to those offered by you, your web site will rank near or at the top of the search results. Our proven methods include a comprehensive assessment of your site’s link structure and popularity, HTML code validation, META tags and of course, copywriting with optimum keyword density.
SEO Copywriting Services
Search engines are designed to seek out and find unique, relevant and site-specific content. CoSource’s award-winning copywriters and editors are SEO specialists ensuring that the content for your site is written with keywords and key phrases targeting your particular product, service or industry. Enjoy the highest rankings with professionally written and optimised web site content.
SEO Consulting Services
CoSource’s team of SEO consultants are experienced professionals that will help you to overcome even the toughest optimisation obstacles. And, if you have budget considerations, our SEO consulting services are the most cost effective method for “do-it-yourself” search engine optimisation. We’ll help you to get your site optimised without breaking the bank.
Link Popularity Building
Occasionally a competitor’s web site will rank just as high as or higher than yours does -even though the site doesn’t appear to be optimised. The reason this happens is often due to inbound links on the web site. Most major search engines use inbound links to determine a site’s significance. CoSource understands the link popularity building process and incorporates it into all of our SEO techniques.
Paid Search Promotions
Pay-per-click, pay-for-placement, or pay-for-ranking search engines are a highly effective and, in many cases, inexpensive ways to attract targeted traffic to your website. The initial success of some of the larger pay per click search engines in providing affordable, targeted web traffic has encouraged many smaller, less expensive search engines to grow and develop. In many cases, CoSource can develop very successful pay per click advertising campaigns that will substantially increase your site’s traffic for as little as a few cents per click. Whatever your needs, we’ll develop a solution that will fit your budget.
Directory Submissions
The submission process to a directory differs greatly from that of submitting a web site to regular search engines. Regular search engines require the submission of a home page URL. At that point, a “crawler” visits the site, follows links from the home page, and forms titles and descriptions of each page. With directories, web sites are listed in specific categories. Because of this, it is extremely important to get your site listed in the most appropriate category, paying special attention to titles, descriptions and additional information the directory might require. CoSource’s expertise with directory submissions ensures your web site will be listed in the right categories with all the proper titles and descriptions, the first time – every time.
Online Public Relations
One of the most inexpensive ways to market your business is to take advantage of the many cost effective online public relations opportunities that CoSource has to offer. The growth and power of today’s World Wide Web provides constantly expanding virtual public relations opportunities. We’ve learned the underlying premise of public relations, and we understand how the right PR campaign will improve the perception of your business, and lead to the positive bottom line results you need. Whether it’s optimised press releases and articles, optimised web content or targeted email newsletters, CoSource will design a solution that is best suited to your needs – and your budget.